The Neuroscience of Trust; Why Your Content Marketing Doesn’t Work

This week’s intel for corporate communicators

• Why Your Content Marketing Doesn’t Work. Your goal is to answer a question (or solve a problem). ART+marketing

• The “Be Attitudes” of Building Trust in the Workplace. Be real, clear, accountable. Inc.

• Putting Humanity First in Our Organizations. A simple strategy for effective leadership.  strategy+business

• Redefining Work? Low engagement is principally the fault of managers. Down with employee engagement; up with employee experience. Traction Report

• Why IBM Pays Its Employees To Take Time Off To Tackle The World’s Problems. It’s about driving social impact and it’s also about bringing a little bit of fun back to the workplace. Fast Company

• The Neuroscience of Trust.  People at high-trust companies report: 74% less stress, 106% more energy at work, 50% higher productivity, 13% fewer sick days, 76% more engagement, 29% more satisfaction with their lives, 40% less burnout. Harvard Business Review

• How to foster a socially responsible organization. Join IABC Fellows John Gerstner, Prya Bates, Mary Hills, George McGrath and host Shel Holtz Thursday, Aug. 31 at noon ET.  FIR Podcast Network

• The Benefits of Saying Nice Things About Your Colleagues. Communicate the value each team member brings to the table. Harvard Business Review

• How to Get the Most Out of SEO With the Least Amount of Effort. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Entrepreneur

• Why My Door is Always Open. Gary Vaynerchuk practices what he preaches: “I think communication and transparency leads to trust and I think trust leads to speed.” Medium

• 5 Ways to Be Secretly Productive During a Boring Meeting. Practice mindfulness and doodle. Inc.

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