How Heineken brews its culture; Why Aetna pays employees to sleep

Need-to-know intel for business communicators – April 16, 2016 – Subscribe to CommDigest newsletter

Aetna pays employees up to US$500/yr to sleep. But not during office hours.

Jazz your corporate culture with spontaneous dance parties.

Snapchat is NOT for most small to mid-sized businesses. Here’s why.

Business-speak causes employees to disengage. Good leaders speak modern corporate terminology.

Companies can nurture an ethical culture and still be competitive. Leader’s words and actions shape culture daily.

Employees need to understand the purpose of each social media platform your business uses.

How Heineken brews up its corporate culture. Employees are asked: What are you good at? Passionate about? Why do you choose to work here?

Jeff Bezos has 100 billion reasons to like Amazon’s culture. His answer to the New York Times’ blistering article.

The weirdest employee expense claims: New car. Rental home. Toilet paper. Doggie day spa. Taxidermy. Really?

6 Ways Work Will Change In 2016. Less Powerpoint, more video.

The Best Social Listening and Influencer Identification Tools of 2016. Two go for $99/month.

A valued and appreciated employee is happier – and stays. Why a Human-Focused Workplace Is a Happier Workplace.

Research backs up the instinct that walking improves creativity. It frees the mind so get out of the office!

Next Webinar 

Creating Your Company’s Culture Manifesto

How and Why You Should Define Your Organization’s Cultural Values

Led by Mollie West, IDEO,

April 21, 1PM ET

You will learn:

• Why creating a manifesto is important and provide examples from other companies as inspiration
• What is the best way to create your manifesto and who should be involved in this process.
• How to facilitate a session to define your values, including what questions you should ask as a group, specific methods for working together to come up with a draft versions, and how to create the right environment for the session.

Registration includes live webinar connection at your location and unlimited access to online course with recording and networking after the live event.