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5 ways to build your internal branding strategy. Make your internal brand something people talk about.
Learn This Skill if You Want to Become a Great Leader: Storytelling.
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FROM THE INSIDE OUT: Building a Storytelling Culture by Connecting Employees to Customers
Learn how Vermeer Corporation rallied their global team around a major brand initiative designed to align the company and its team members with customers around the world while building a strong internal culture centered on keeping the brand promise.
There’s plenty you and your organization can gain from this session, including how to:
- Develop a culture of storytelling. How do you make everyone a storyteller?
- Drive brand awareness. How do you sustain a brand strategy, and specifically, launch the brand for a geographically diverse team?
- Connect culture and brand. How do you make the brand meaningful to internal and external stakeholders?
You’ll also learn how Vermeer:
- Connected the external customer brand to the internal culture to increase authenticity
- Evolved existing and introduced new internal and external communication channels, while revamping their editorial content process to align with the new brand.
- Created a culture where everyone can be a storyteller
Attend Building a Storytelling Culture by Connecting Employees to Customers
Mission Possible: Seven 007 Tactics to Fire Up Employee Engagement
Webinar Aug. 4, 1-2:15 PMEastern
Led by Paula L. Pedene, APR, Fellow PRSA
Online workshop
BECOMING AN AUTHENTIC STRATEGIST – Workshop Circle by Jim Lukaszewski
Watch the intro video
1-hour sessions Wednesdays Sept. 14 – Oct 5
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How to Think, Talk and Innovate Like a Leader
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Mastering Influencer Marketing: How to Find and Manage the Best Influencers for Your Brand
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Disrupt or be Disrupted: Reinventing Your Communication and Leadership Role
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Mission Possible: Seven 007 Tactics to Fire Up Employee Engagement
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Building a Storytelling Culture by Connecting Employees to Customers
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