Changing Your Game: Moving from the Tactical to the Strategic to Become a Player/Coach

Description

Executives say they want more strategic communication support. Yet they and others still have high expectations for tactics. Plus, communication team members also are often more comfortable delivering on the tactics.

So should you change your game? And can you change your game? And will you still be around to share your success stories? Yes, yes, and yes.

In this insightful webinar, Sreejit Mohan, Director, Public Policy and Communications of Bayer HealthCare, and Liz Guthridge of Connect Consulting will share tips from their playbook on how to move from player to player/coach and become an indispensible partner to the business. They’ll also share the five questions you must ask yourself.

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The Challenge:

The challenges the Bayer HealthCare communication team faced are common to other corporate communication departments today. The Bayer HealthCare team had noticed a divergence in what they were doing day-to-day and what the workforce, including the executives, wanted in communication support. In consultation with executives, they realized they needed to provide more opportunities for:

• Executives and employees to engage in direct dialogue to build greater trust
• Employees to learn more about the business challenges facing the company
• Executives to improve their informal and formal communication skills.

You’ll learn:

• How to know when it’s time to make major changes
• The three key makeover phases (redefining purpose, streamlining processes to free up time and resources, and developing a leader communication effectiveness program) that Bayer used
• How to keep delivering on commitments while making changes as well as develop your staff to prepare for the new work and challenges they face
• How to adopt the mindset of a coach/teacher/leader
• Effective ways to build and capitalize on relationships with leaders.

Sreejit Mohan, Director, Public Policy and Communications, joined Bayer HealthCare in 2006 from Fleishman Hillard where he was a Vice President. In 2007, Sreejit was one of PRWeek’s “40 under 40” PR professionals—those younger than age 40 doing outstanding work.

Liz Guthridge is is a consultant, author, and trainer specializing in strategic change leadership and communications. Department leaders of Fortune 1000 companies hire Liz and her firm Connect Consulting Group LLC when they need their people to adopt new initiatives and change the way they work. Before she founded Connect in 2004, Liz was a principal with several global change and HR consulting firms.