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Linda B. Gornitsky, Ph.D. is president and founder of LBG Associates, a consulting firm which specializes in the development of strategic corporate citizenship and community relations programs, benchmarking, community attitude and evaluation studies, image-building/communications campaigns and efficient management practices. Clients include: Altria, Aramark, BMW, Con Edison, FedEx, Moody’s, Neutrogena, Nielsen Research Media, Pitney Bowes, State Street Corp, Timberland, Toyota and Verizon.
Prior to establishing LBG Associates in 1993, Dr. Gornitsky directed a variety of corporate communications programs, developed strategic contributions programs, managed contributions, public issues and public affairs departments and identified new management directions. She developed and managed strategic contributions programs for Citibank and Pfizer.
Dr. Gornitsky frequently speaks, conducts training workshops and publishes on various aspects of philanthropy. She has completed eight groundbreaking studies. The most recent one, on the environment, is titled The Green Effect: How Community Involvement is Embracing Environmentalism. She released Trends and Best Practices in Corporate Community Involvement and Global Community Involvement in the fall of 2007. Measuring Corporate Volunteerism was published in 2004. In March 2003, her firm published a report on disaster relief titled Corporate Philanthropy in Times of Crisis. The other publications include: Creative Approaches To Volunteerism For The 21st Century; Best Practices In Corporate External Diversity Practices; and Best Practices In Community Relations. The eighth study, in conjunction with the Points of Light Foundation, examined the benefits to companies of volunteer initiatives. She has also published a benchmarking study in conjunction with the Conference Board on international contributions programs and authored a chapter on community involvement in a book on new models for socially responsible business. Furthermore, Dr. Gornitsky also developed a self diagnostic tool to determine how green a company is, the Standards of Excellence for Corporate Volunteer Programs and a self-diagnostic tool for volunteer program managers.
Dr. Gornitsky is an associate professor at New York University and is teaching classes on strategic philanthropy/volunteerism. She was a faculty member at the Center for Corporate Citizenship at Boston College where she designed and taught courses on strategic contributions and developing signature programs, provided custom training and consulted with companies on social investing. She is a frequent speaker at Conference Board and other conferences. Dr. Gornitsky also helped design and taught an advanced course on volunteerism for the Points of Light Foundation. She is on the board of advisors of AngelPoints and is president of LBG Research Institute.
Dr. Gornitsky is very involved in her local community. She currently sits on the board of three local nonprofit organizations and holds executive positions at two of them. She was honored in May 2007 for her commitment to the Stamford, CT community.
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