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One of the Biggest Communications Opportunities You Are Missing
Posted Thu, May 20, 2010
You spend a lot of time crafting the presentation of a new idea to your boss or a major proposal before a group. That's only HALF of what you need to do. The Q&A that follows is most often where the decision gets made. Use it to get what you want.
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If You Love Your Words, Set Them Free
Posted Fri, Mar 19, 2010
The harsh reality is that sometimes even the good, clever stuff needs to get cut from our work. If we want to write well, we can’t be too precious about our words. Barbara Govednik cuts to the chase.
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10 Ways to Celebrate National Grammar Day
Posted Thu, Mar 04, 2010


Didn't get your National Grammar Day decorations up on time? Forgot to bake National Grammar Day cookies? No worries. Barbara Govednik's got you covered. Here are ten ways to celebrate the holiday without ever leaving your computer.
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Wow!!! Exclamation Points Do More Than End Sentences
Posted Fri, Feb 05, 2010
When is an exclamation point a legitimate use of punctuation and when is it a statement on your credibility? Keep reading to find out! Don't delay! Really!
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What's the value of strategic communication?
Posted Wed, Jan 13, 2010
How can we still be asking if strategic communication is more valuable than communication tactics? Some people are and we have to help them learn.
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Communicator Wanted: Must Be Courageous
Posted Tue, Jan 12, 2010
When I think of “courageous professionals,” the first thing that comes to mind is the men and women who willingly put their lives at risk for the safety of others. But communicators -- the right kind of communicators -- might also fit the bill.
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How "Social" is Social Media?
Posted Wed, Jan 06, 2010
Are LinkedIn, Facebook, Twitter and other social media tools effective ways to build a real sense of community--or an addictive substitute for personal contact?
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Take the tools and figure it out
Posted Thu, Dec 10, 2009
Communicators must use critical thinking skills to put communication tools to work for their organization and situation. Communicators cannot depend upon others to do this thinking for them.
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Persuasion: It takes more than words
Posted Mon, Nov 16, 2009
Being persuasive means more than crafting a convincing message. An audience sometimes decides how to respond to your request based not on your message but on whether they view you favorably. Credibility is critical.
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Reading On Screens is Different: Edit Accordingly
Posted Fri, Nov 13, 2009
As writers, we've learned to accomodate the difference between reading on the screen versus reading on paper. But have we fully embraced it as editors?
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Skills for intranet leaders: what’s required?
Posted Thu, Nov 12, 2009
Intranet and portal leadership is crucial to making the intranet the business tool it should be. Take a look at and add to a list of what makes a great intranet leader.
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Using Reflections to Transform Reality
Posted Wed, Oct 28, 2009


Reflected light and images often go unseen, taken for granted. We must train our eyes to notice them,and then use them as another way of seeing.
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Rules to Write by: The $64,000 Word Theory
Posted Fri, Oct 23, 2009
Those big words we use to make ourselves look smart can end up shooting us in the foot. Here's why -- and four things you can do to keep your feet safe.
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Being flexible in a tough market is just good business
Posted Tue, Oct 20, 2009
In tough times, clients ask for a lot of flexibility. Here are some tips on how communicators can be more flexible.
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Social Media Policies: Have We Learned Nothing From Footloose?
Posted Fri, Oct 16, 2009
Social media policies should be about giving guidance and guidelines, not about clamping down and forbidding activity. It's a lesson, Barbara Govednik argues, that Kevin Bacon was trying to teach us back in the 80s.
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Trying new things
Posted Wed, Sep 30, 2009
Trying new things leads to great discoveries. We should always be ready to try new things, but especially in how we communicate. Especially now.
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Rules to Write by: the Misplaced Passion Theory
Posted Sun, Sep 27, 2009
What begins as our passion for a topic can end with us alienating the people we want to reach. Here's a checklist you can use to make sure the subject you love gets a warm reception--and helps you reach your goals.
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Writing better links
Posted Wed, Sep 16, 2009
Putting as much effort into writing good links as into your content pays off in better usability. Check out these examples and start writing better links today.
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Rehearsal makes perfect for a video newbie
Posted Fri, Sep 11, 2009
Helping your client rehearse ensures her success, and yours too. Catch these tips on getting the video shoot right with a great rehearsal.
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Is Networking WORKING for You?
Posted Wed, Sep 02, 2009
Do your palms sweat as you enter a room of people you don't know? Are you there because your SHOULD be -- not because you WANT to be? Here are three tips for making yourself the most attractive networker in the room, while getting what you want.
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Taking on Tough Messages
Posted Fri, Aug 28, 2009
When the news is bad, what is the right tone of the message? Can we hit straightforward honesty without veering to "overwrought drama" or "naive happy talk?"
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Keeping it strategic is about asking the right questions
Posted Fri, Aug 28, 2009
Asking questions helps you get focused on strategy. Here are some tips for asking great questions.
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Flexible facilitation uncovers gems
Posted Thu, Aug 20, 2009
Being flexible when you facilitate allows valuable insights, information and decisions to surface. So, keep it a little loose.
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The Power of 140 Characters
Posted Fri, Aug 14, 2009
Love it or hate it, Twitter presents a useful exercise in powerful writing by forcing economy of language, as Barbara Govednik observes.
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Ninth Rule to Write by: The Words Make Bad Lovers Theory
Posted Fri, Aug 07, 2009
Ever fall in love with something you've written? Does it seem everybody is trying to change it? Here are three reality checks you can use to see if you should listen to them -- or stay true to your lovely phraseology.
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The Illusion of Control
Posted Fri, Jul 31, 2009
Generally, I can empathize with the control freaks out there, because I am one so much of the time. But communication control freaks, it’s time to let go. The latest example of this reality popped up in my hometown of Chicago this week.
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Eighth Rule to Write by: The Comunications is Like Manufacturing Theory
Posted Thu, Jul 23, 2009
Manufacturers used to make as many products as they had capacity to build. Now they create demand first, and then only make the number required. We can learn a lot from this approach -- who wants to sit on a big inventory of ignored communications?
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Tough conversations – the planning, pain & results
Posted Tue, Jul 21, 2009
Difficult conversations – bearing the bad news – can be had productively with the right planning and angle. Use these tips next time you have to sit down with your internal or external client for a tough discussion.
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Don't Know Your Audience
Posted Fri, Jul 17, 2009
"Know your audience" has been a basic piece of communication advice since the dawn of time, but it just might be time to give it a rest.
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IT as strategic partner – leadership op for communicators
Posted Tue, Jul 14, 2009
Partnering with IT is a great strategic opportunity for communicators to learn, teach and lead. Here's what you can do to enhance your relationship with your IT partners.
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PhotoTip by Phil Douglis: Using The Frame to Define Ideas
Posted Sun, Jul 12, 2009
PhotoTip by Phil Douglis: Using The Frame to Define Ideas
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Counting time leads to better service
Posted Mon, Jul 06, 2009
Paying attention to the hours it takes to get things done helps you prove your ROI.
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What a Murder Trial Teaches You about Communications
Posted Mon, Jun 29, 2009
It's definitely not "Law and Order." But there's nothing like a jury trial to teach you the importance of good communication under pressure. Here's what I learned--and why I'll go back the next time a summons arrives. (But it better not be soon ...)
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Being a process analyzer
Posted Mon, Jun 29, 2009
Being able to analyze processes is an important communication skill and important to being a great internal consultant. These tips will help you get started.
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Hey Conference Attendee: Your Hash Tag Is Showing
Posted Sun, Jun 21, 2009
Last week, I was one of numerous folks twittering the Employee Engagement and Social Media conference in Chicago. We were among the people who generally are for this practice, but there are also those against it. Where do you stand?
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Five Presentation Tips
Posted Tue, Jun 16, 2009
Five quick presentation tips to help you hit a home run on your next big presentation.
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Seventh and Eighth Rules to Write by: the Gruel Theory and Dog Pile Theory
Posted Fri, Jun 12, 2009
When people are reviewing copy, two opposing forces are at work: the desire to cut (turning your text into "gruel") and the desire to add (turning it into a "dog pile"). Here are ideas for dealing with changes that weaken rather than strengthen.
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Know the social technologies, then strategize
Posted Mon, Jun 08, 2009
You can't really know what to do with social technology until you try it. Once you know more, then you can direct strategy for social technology.
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Sting and Change
Posted Fri, Jun 05, 2009
How willing am I to take a skill that I have and adapt it to make it work in a different venue?
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Great networking is all about diligence
Posted Mon, Jun 01, 2009
Networking continues to be crucial to success, and our most valued conference experience. Follow these tips to improve your follow through.
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Discipline and planning make for great measurement
Posted Fri, May 29, 2009
Honing your communication measurement skills isn't just about planning. Don't forget about the skills that make collection, tracking, analysis and reporting successful.
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Sixth Rule to Write by: The Few The Proud Theory
Posted Thu, May 28, 2009
How much better would your writing be -- and how much more welcomed by those who read it -- if it was more succinct? Here are six tips to make the least of your next communication.
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How to make expressive photographs in “bad” light
Posted Tue, May 26, 2009


I often try to make use of the harsh light itself to tell part of my story. I underexpose many of these images to avoid burning out highlights, and in the process, I create shadows that can abstract the subject and imply meaning.
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Confessions of a Word Geek
Posted Fri, May 22, 2009
An extensive vocabulary scores big points with language arts teachers and the folks who create the SAT. But in real-life, it can be off-putting and confounding.
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Courage = success in difficult conversations
Posted Mon, May 18, 2009
One of the most important skills we can employ is giving unsought counsel – having difficult conversations with executives and clients where you disagree or offer an alternate view from theirs. Consider these questions.
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Fifth Rule to Write by: The 5'1" Editor from New Jersey Theory
Posted Sun, May 10, 2009
Imagine how much more effective your communications would be if you wrote to satisfy your toughest critic! Mine happens to be an irascible magazine editor. Here's what she taught me.
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Composition -- putting it together
Posted Thu, May 07, 2009


Some believe that photographic "composition" is purely a matter of aesthetics. I don't take this approach.
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Fourth Rule to Write By: The "Begin with the End in Sight" Theory
Posted Wed, Apr 15, 2009
Too often we fire off written or verbal communications without thinking about what we want people to do--and then are surprised when we don't get what we want. Here are some ideas on how to break that cycle and make it easier for people to say "yes."
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Rules to Write by: The "It's Not About You" Theory
Posted Thu, Apr 02, 2009
Too often we write as though WE are the target audience--which alienates those we're trying to reach and get to take a positive action. Here are three steps we can take to avoid this problem, along with a request for you to share what works for you.
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Visual Literacy: Making time count
Posted Wed, Mar 25, 2009


Photographers must work simultaneously with light, time, and space to express ideas. Time is by far the most precarious of the three.
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Rules to Write by: The World Is Screening its Calls Theory
Posted Thu, Mar 12, 2009
People are looking for reasons NOT to read what you send! Don't give them any ammo. Here are four tricks you can use immediately to reduce the errors in and improve the quality of your communications--so people see your ideas and not their red pens!
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Prodding the Imaginations of Our Viewers
Posted Sat, Mar 07, 2009


The beauty of abstract imaging is that we can prod the imaginations of our viewers into seeing our images however they may wish to see and understand them.
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Rules to Write By: the First in What I Hope is an Amusing Series
Posted Fri, Feb 27, 2009
When your writing is reviewed by many people, if left unchecked, they have a tendency to "whiz" on it. Here are some tips on how to deal with that situation, and a request for readers to share their "Hydrant Theory" stories.
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Google's Starter Guide to Search Engine Optimization
Posted Thu, Nov 13, 2008
A compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites' crawlability and indexing.
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How To Write an Internet-Ready News Headline
Posted Wed, Oct 29, 2008
How To: Write an Internet-Ready News Headline
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Benchmark Your Site Against The Internet Standards Assessment Report (ISAR)
Posted Thu, Oct 02, 2008
The 2008 WebAwards will name the best Website in 96 industry categories. Nominations for best web site will come from interactive agencies and web site marketing departments in more than 47 countries from around the world.
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Recent Articles
One of the Biggest Communications Opportunities You Are Missing
If You Love Your Words, Set Them Free
10 Ways to Celebrate National Grammar Day
Wow!!! Exclamation Points Do More Than End Sentences
What's the value of strategic communication?
Communicator Wanted: Must Be Courageous
How "Social" is Social Media?
Take the tools and figure it out
Persuasion: It takes more than words
Reading On Screens is Different: Edit Accordingly
Skills for intranet leaders: what’s required?
Using Reflections to Transform Reality
Rules to Write by: The $64,000 Word Theory
Being flexible in a tough market is just good business
Social Media Policies: Have We Learned Nothing From Footloose?
Trying new things
Rules to Write by: the Misplaced Passion Theory
Writing better links
Rehearsal makes perfect for a video newbie
Is Networking WORKING for You?
Taking on Tough Messages
Keeping it strategic is about asking the right questions
Flexible facilitation uncovers gems
The Power of 140 Characters
Ninth Rule to Write by: The Words Make Bad Lovers Theory
The Illusion of Control
Eighth Rule to Write by: The Comunications is Like Manufacturing Theory
Tough conversations – the planning, pain & results
Don't Know Your Audience
IT as strategic partner – leadership op for communicators
PhotoTip by Phil Douglis: Using The Frame to Define Ideas
Counting time leads to better service
What a Murder Trial Teaches You about Communications
Being a process analyzer
Hey Conference Attendee: Your Hash Tag Is Showing
Five Presentation Tips
Seventh and Eighth Rules to Write by: the Gruel Theory and Dog Pile Theory
Know the social technologies, then strategize
Sting and Change
Great networking is all about diligence
Discipline and planning make for great measurement
Sixth Rule to Write by: The Few The Proud Theory
How to make expressive photographs in “bad” light
Confessions of a Word Geek
Courage = success in difficult conversations
Fifth Rule to Write by: The 5'1" Editor from New Jersey Theory
Composition -- putting it together
Fourth Rule to Write By: The "Begin with the End in Sight" Theory
Rules to Write by: The "It's Not About You" Theory
Visual Literacy: Making time count
Rules to Write by: The World Is Screening its Calls Theory
Prodding the Imaginations of Our Viewers
Rules to Write By: the First in What I Hope is an Amusing Series
Google's Starter Guide to Search Engine Optimization
How To Write an Internet-Ready News Headline
Benchmark Your Site Against The Internet Standards Assessment Report (ISAR)
 
 
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