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Displaying 1 - 10 of 38
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Let people's emotions get the best of them.
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It’s a truism in sales that customers make up their minds on the basis of emotions and rationalize their decisions with reason. That principle holds true in most types of communication where you’re trying to win people over – regardless if it’s for a product, a service or a point of view.
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Posted: Tue, Mar 02, 2010
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Internal Communications - Engagement - HR Blog
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Exposing the CASCADE
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A satirical interview exposing the thinking behind the continued use of the "top down-one size fits all" cascade at a time when network-based and media-based alternatives are challenging its dominance as an internal communication tool.
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Posted: Thu, Feb 25, 2010
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Communications Leadership
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Ten New Global Trends 2010
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Miniaturization, Lateralization , Googlelization , Ghettoization, Infotoxication, Trillionization, Cybernetization,Domainization, Cybernetization and Frugalization.
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Posted: Mon, Feb 08, 2010
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Marketing/Branding Community
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Displaying 1 - 10 of 38
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New Learning Academy New CDs
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 IGNITE YOUR WEBSITE : Revisiting Your Content Strategy in a 2.0 World. Learning CD led by Barbara Mednick, President, BKM Consulting and Lisa Graham-Peterson, Marketing Communications Director, CHS.
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 HOW TO CONDUCT A COMPLETE COMMUNICATION ASSESSMENT. Learning CD led by Julie Baron, President, COMMUNICATION WORKS; Sean Williams, Principal, Communication AMMO; Susan D'Alexander, ABC, Motorola Global Communications; Alex Vass, communications advisor, Royal Canadian Mounted Police |
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 "I want a brochure." GETTING TO STRATEGY WHEN THE BOSS IS TALKING TACTICS. Learning CD led by Stacy Wilson, President, Eloquor Consulting, Inc.
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 HOW TO PROVE -- AND IMPROVE - THE VALUE OF PUBLIC RELATIONS. Learning CD led by Mark Weiner, CEO, PRIME Research North America; and John Gilfeather, President, Marketing Research Council |
 BUILDING AN EFFECTIVE ONLINE NEWSROOM. Learning CD led by Eric Schwartzman, Founder and Chairman, iPressroom Corporation |
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 CURE FOR THE COMMON TOWN HALL MEETING. Learning CD led by Les Landes, President, Landes & Associates and Veronica Apostolico, Director, Internal Communication, Global Operations, Smith & Nephew |
 DANCING WITH SEARCH: MANAGING YOUR BRAND'S PROFILE ON GOOGLE. Learning CD led by Paul Dyer, Invigorate Communications; Shana Costarella, Communications Manager, Community & Social Media at PetSmart, Sam Michelson, CEO, RepRelations. |
 TO TWEET OR NOT? INVESTOR RELATIONS AND SOCIAL MEDIA # 1 & 2. Webinar series with eBay, Dell, AMD and Cisco. Purchase Part 1 or Part 2 CDs, or both and save. |
 COMMON GROUND: How to Form Alliances With Advocacy Groups and Build Your Brand. Learning CD featuring Bob Langert , McDonald's, Ed Nicholson, Tyson Foods and Peter Faur, RightPoint Communications. |
 INTRANET NEWS 2.0: Creating Employee Trust in the New Age of Communication. Learning CD, featuring Katie Sauer, Monsanto; Jennifer Sniderman, Sprint; and Les Landes, Landes Associates |
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 INTERNAL SOCIAL NETWORKS: Building Next Generation Employee Branding And Engagement. Learning CD featuring Mayo Clinic, Oracle and EMC Corporation.
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 CRISIS COMMUNICATIONS AND SOCIAL MEDIA: How to Rewrite Your Crisis Communication Plan For The New Reality. Learning CD led by Gerard Braud. |
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BRANDOCRACY: Why Corporate Brand Manager Should Be A Big Part Of Your Job
NEW MODELS OF SOCIAL RESPONSIBILITY 2010: A VIRTUAL GLOBAL SUMMIT, September. Purchase recording of 2009 Summit: 
RETHINKING CORPORATE COMMUNICATIONS 2010: Delivering More Value. Washington, DC, October. 
